"It's the same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same method", my exasperated other half hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me state that? I can't believe I really composed 'designer tissue'. Yes, for a graphic designer and author who knows all about the kind of effort one puts into packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combination'. Hey, I am still a consumer, keep in mind that. I am entitled to succumb to great product packaging, I have a prevailing right to be human.
However they are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. I grabbed 4 of each design packages and made a run for the counter with them with my shouting kids and exasperated other half pursuing me in sluggish movement. It was absolutely a 'die-hard' minute. You understand, when the hero is fleing from a lot of wild bad guys with machine guns, and they're contending your feet or something ... and there's a surge behind you ... and whatever occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant packaging styles on them. I would find it humorous enough if I didn't like the packaging creates so much. However I am dead major. I loved the product packaging designs so much, after utilizing up all the tissues in the boxes, I would cut out the designs and place it into my 'should keep for reference' clear folder. I do not keep a lot of things in there due to the fact that I am pretty selective about the styles that I like, but these product packaging designs made it. They certainly did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! get more info They're going to THROW the PACKAGING away.
This is what I have to inform you, as a graphic designer and customer. The more effort you take into creating your product packaging, more customers will stop and have a look at your product packaging or what's inside the product packaging. Now, does it make good sense for me to state now that when they take and stop notice of your packaging, your possibility of getting them to purchase your product boosts? Precisely.
You see, the role of product packaging is to grab the consumer's attention. And without an electrifying product packaging, consumers are going to walk past the heaps and heaps of other competitor products ... and yours ... without even knowing you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great product packaging. Once they take a look and stop, you've won the preliminary.
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'woman on the go' packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy product packaging styles on them. I enjoyed the product packaging develops so much, after using up all the tissues in the boxes, I would cut out the designs and position it into my 'needs to keep for referral' clear folder. I do not keep a lot of stuff in there because I am pretty selective about the styles that I like, however these packaging designs made the cut. The more effort you put into designing your product packaging, more consumers will take a look and stop at your packaging or get more info what's inside the liquid food packaging.